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Writer's pictureKrista Curpier

Branding with Purpose

In the world of equine breeding, the decisions we make today shape the legacy we leave for tomorrow. At Twisted K Ranch, LLC, we understand that each horse we bring into our herd is not just an animal but a valuable asset, embodying the core values of our brand. Our commitment to quality means we take our time in selecting the horses that will carry our brand, ensuring they consistently represent our goals and values.



A Methodical Approach: Our Checklists


To maintain the integrity of our brand, we have developed a meticulous series of checklists that guide our branding decisions. Here's a glimpse into our process of deciding if a horse is a true representation of who we are and what we stand by.


1. Correct Conformation

We assess each horse’s physical structure, ensuring they have the ideal build for performance and longevity. Correct conformation is vital for the horse's functionality and ability to excel in various disciplines.


2. Strong Herd Dynamics

Observing how a horse interacts within a group is crucial. We prioritize horses that exhibit positive social behaviors, as a harmonious herd promotes overall well-being and performance.


3. People Pleasers

Horses that are friendly and willing to engage with humans are invaluable. Their temperament plays a significant role when they are responsible for raising a foal. We have found that the mare’s that are natural people pleasers often raise people pleasing foals, making foal handling safe and easy.


4. Genetic Testing

To safeguard the future of our breeding program, we conduct thorough genetic testing. Horses must be screened for genetic diseases, ensuring we make informed decisions that support the health and vitality of our herd.


5. Rich Lineage

The lineage of each horse is carefully evaluated to ensure it aligns with our goals. We aim for a pedigree that complements our aspirations in the western performance industry, enhancing the potential for our brand to be worn in arenas that we want to represent.


A Commitment to Excellence


At Twisted K Ranch, LLC, our branding decisions are not rushed. We believe that excellence is a journey, not a destination. By taking the time to evaluate each horse against our comprehensive checklists, we ensure that every addition to our herd embodies the values we stand for.


In conclusion, our selective approach to branding reflects our unwavering commitment to quality and integrity. Each horse we choose is a testament to our dedication to hard work, honesty, and resilience, making them not only valuable assets but also ambassadors of our brand. As we continue to build our legacy, we remain focused on producing exceptional horses that will thrive in the western performance arena and beyond.


Join us on this journey as we strive to uphold the highest standards in equine breeding, one horse at a time!

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